Profile

Benjamin Choi is an Intellectual Property lawyer with over 20 years of experience in advising, resolving and the execution of trade mark and IP related matters for a very wide spectrum of businesses through his former tenure with 3 of the most leading and award winning law firms known for their IP practice in Hong Kong. Benjamin is recognised as one of the leading and award winning trade mark practitioners in Hong Kong. Benjamin is highly skilled in conducting IP due diligence for merger and acquisition projects involving the transaction of IP assets and is known for his practical and personal insights in the clients’ brand creation and development process.

He also advises on general IP enforcement, passing-off/unfair competition, domain name disputes and data privacy issues. Benjamin is one of the former Presidents of the Hong Kong Institute of Trade Mark Practitioners and remains actively involved in the Institute’s collaboration with the Intellectual Property Department in IP law and policy review and consultation.

Outside of Hong Kong, Benjamin is active in INTA (member since 2009 and currently serving the INTA Bulletins Committee), APAA (member since 2008 and currently a Committee Member of the HK Group) as well as Marques (member since 2015 and currently serving the IP Emerging Issues Committee).


Admissions and Memberships

Since 1999   Solicitor, Hong Kong Special Administrative Region

2017 – 2019  President, Hong Kong Institute of Trade Mark Practitioners

2018 – 2019 Committee Member, International Trademark Association (INTA) Famous and Well Known Marks Committee (East Asia & Pacific Subcommittee)

2020 – 2021 Committee Member, International Trademark Association Bulletins Committee (Asia-Pacific Sub-Committee)

Since 2008 Committee Member, Asian Patent Attorneys Association (APAA) Designs Committee

Since 2015 Committee Member, MARQUES Emerging IP Rights Committee


Education

City University of Hong Kong

Postgraduate Certificate in Laws (PCLL)

Bachelor of Laws (LLB)


External Publications

“Brand valuation in Hong Kong – top tips from the front line”, August 2021 for WTR

Intellectual Property for Social Media Influencers“, August 2022 for Lexology


Notable Cases
  • Assisting a high end jade jewellery company in identifying their IP protection Needs
  • Assisting a startup antique watches and lifestyle products store in registering their trade name
  • Assisting a craft beer company in defending a trade mark infringement and passing off claim initiated by another beer brewing company in Hong Kong trading under a generic name

What Others Say

WTR 1000 debutant Oldman, Li & Nie has been put firmly on the map, following the arrival of senior IP practitioner Benjamin Choi. The group prides itself in offering a one-stop, commercially savvy IP experience to its discerning clientele. With more than two decades of experience in the field of IP, Choi is recognised as one of the leading trademark lawyers in the city. Director Vera Sung is another name to note – her career as a dedicated IP lawyer has begun in 1998, with a focus on registration, prosecution, enforcement, portfolio management and passing-off actions for multinational companies.

– WTR 1000


Languages

English, Cantonese and Mandarin


Awards
  • 2024
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  • 2023
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  • 2022
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  • 2021

The Legal 500 Asia Pacific

Recommended Lawyer in Intellectual Property in Hong Kong

The Legal 500 Asia Pacific

Recommended Lawyer in Intellectual Property in Hong Kong

Who’s Who Legal

Global and National Leader Trademarks – Mainland China & Hong Kong SAR

Thought Leader Trademarks – Mainland China & Hong Kong SAR

World Trademark Review 1000

Silver Tier Individual in Trade Mark Prosecution and Strategy in Hong Kong

Bronze Tier Individual in Enforcement and Litigation in Hong Kong

The Legal 500 Asia Pacific

Recommended Lawyer in Intellectual Property in Hong Kong

Who’s Who Legal

Global and National Leader Trademarks – Mainland China & Hong Kong SAR

Thought Leader Trademarks – Mainland China & Hong Kong SAR

World Trademark Review 1000

Silver Tier Individual in Trade Mark Prosecution and Strategy in Hong Kong

The IPR Gorilla

Top IP Managing Partner

Doyle’s Guide

Recommended Individual

Who’s Who Legal

Global and National Leader Trademarks – Mainland China & Hong Kong SAR

World Trademark Review 1000

Silver Tier Individual in Trade Mark Prosecution and Strategy in Hong Kong


Profile
Admissions and Memberships
Education
External Publications
Notable Cases
What Others Say
Languages
Awards