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Angel J. Luo

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Profile

Angel qualified as an attorney-at-law in the People’s Republic of China in 2008. She assists in all areas of IP practice, with a particular focus on trademark law. Angel is passionate about helping multinational companies overcome challenges when facing trademark refusals, disputes, squatters, infringement, and customs detention, and she spends her days working hard to help clients with solutions.

Angel was educated in China, Hong Kong SAR, and the U.S.A.; studying diverse legal systems fosters her broader perspectives, enhances her analytical skills, and improves cultural competency for a globalized world. Before joining OLN, Angel worked at a top ten law firm in Beijing and a leading boutique IP firm in Hong Kong; her practices involved IP as well as civil & business law.

Angel is a seasoned trademark lawyer specializing in brand-protection strategies, trademark application, clearance, opposition, cancellations, and invalidation; assisting right owners in negotiation settlements with pirates and helping all parties reach a sufficient and reasonable agreement; coordinating trade investigations; and requesting administrative actions, civil litigation, criminal sanctions, and customs seizure.

Her specialty also includes advising on franchise archival filing, trade secret transaction and protection, copyright infringement and litigation, and handling anti-counterfeiting enforcement matters involving IPR and anti-unfair competition in China.

In 2024, Angel completed her Master of Laws degree from LMU Loyola Law School, Los Angeles, in the U.S.A. Angel currently serves on the INTA Legislation & Regulation Committee. She has been appointed as a committee member of the INTA Data Committee for the term of 2026-2027.

Angel enjoys cooking, classical music, and hiking.

Admissions and Memberships

Since 2008
Admitted to the P.R.C. Bar

2020-2023
China Trademark Office Subcommittee – the INTA Trademark Office Practices Committee

2024 – 2025
Asia Pacific Subcommittee – The INTA Legislation and Regulation Committee

Since 2024
Notary Public of the State of California

Since 2025
Hong Kong Registered Foreign Lawyer

Education

The China University of Political Science and Law, Beijing
Bachelor of Laws (LLB) (Awarded Outstanding Scholarship -3rd)

The Open University of Hong Kong
Master of Chinese Business Law

LMU Loyola Law School, Los Angeles
Master of Laws (LLM) (Awarded Merit Scholarship)

Languages

English, Mandarin, and Cantonese

Notable Cases
TRADEMARK OPPOSITION & REVOCATION
  • Apparel, Jewelry & Cosmetics Sectors
    In the second half of 2024, advised and successfully won seven trademark oppositions and five revocation actions for clients across multiple consumer industries.
    By submitting compelling evidence of prior rights and demonstrating the applicants’ bad-faith conduct, the China National Intellectual Property Administration (CNIPA) revoked the disputed marks under Article 44.1 of the PRC Trademark Law, including cases involving copying or translation of reputable brands without genuine intent to use.
  • International Media Corporation – Beijing IP Court
    In early 2025, represented a global media company in revocation litigation before the Beijing IP Court and secured a favorable ruling.
    The Court also recognized the client’s trademark as well-known, greatly strengthening the client’s enforcement position in China.
  • U.S. Footwear Brand – Market Entry Strategy
    In mid-2025, assisted a U.S. footwear manufacturer in successfully revoking three bad-faith registrations before the CNIPA, paving the way for the client’s lawful brand expansion into the Chinese market.
OVERCOMING TRADEMARK APPLICATION REFUSALS
  • Absolute Grounds Objection Overcome
    In mid-2025, convinced the CNIPA to reverse a refusal based on alleged “negative social impact,” and the examiner ultimately approved the trademark for registration after our persuasive legal arguments.
  • Citation Removed on Review
    In August 2025, successfully eliminated a citation in a review of refusal. The cited mark was withdrawn, allowing our client’s trademark to proceed to registration without further obstacles.
DEFENDING AGAINST NON-USE CANCELLATIONS
  • Financial Services & Food & Beverage Industries
    In late 2025, defended multiple clients in non-use cancellation actions by presenting strong and comprehensive evidence of genuine use.
    All targeted trademarks were maintained in the CNIPA register, securing ongoing brand protection for business expansion.
ANTI-COUNTERFEITING, ENFORCEMENT & CUSTOMS
  • E-Commerce Platform Takedowns
    From late 2024 to early 2025, assisted clients in removing infringing products and unauthorized trademark usage on WeChat online stores and Huaban.com, effectively reducing marketplace confusion and protecting brand reputation in key digital channels.
WHY THESE WINS MATTER TO CLIENTS
  • Proven protection against trademark squatters and copycats
  • Faster and safer market entry pathways in China
  • Stronger IP enforcement leverage including well-known mark status
  • Preservation of brand value and maximum ROI on trademark assets
Articles & Insights

Joshua D. Maxwell

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Profile

Joshua brings a unique blend of finance and law to his practice as a tax attorney, focusing on international tax law and controversy. Joshua joined OLN in 2025 in currently assisting in Private Client.

Admissions and Memberships

Attorney, California

CPA, California

Education

University of San Diego School of Law, LL.M.
Taxation

University of San Diego School of Law
J.D.

Arizona State University
Master of Taxation

Syracuse University, B.S.
Finance and Professional Accounting

Language

English