Suite 503, 5/F, St. George's Building, 2 Ice House Street, Central, Hong Kong
+852 2868 0696
Profile
Benjamin Choi is an Intellectual Property lawyer with over 20 years of experience in advising, resolving and the execution of trade mark and IP related matters for a very wide spectrum of businesses through his former tenure with 3 of the most leading and award winning law firms known for their IP practice in Hong Kong. Benjamin is recognised as one of the leading and award winning trade mark practitioners in Hong Kong. Benjamin is highly skilled in conducting IP due diligence for merger and acquisition projects involving the transaction of IP assets and is known for his practical and personal insights in the clients’ brand creation and development process.
He also advises on general IP enforcement, passing-off/unfair competition, domain name disputes and data privacy issues. Benjamin is one of the former Presidents of the Hong Kong Institute of Trade Mark Practitioners and remains actively involved in the Institute’s collaboration with the Intellectual Property Department in IP law and policy review and consultation.
Outside of Hong Kong, Benjamin is active in INTA (member since 2009 and currently serving the INTA Bulletins Committee), APAA (member since 2008 and currently a Committee Member of the HK Group) as well as Marques (member since 2015 and currently serving the IP Emerging Issues Committee).
Admissions and Memberships
Since 1999 Solicitor, Hong Kong Special Administrative Region
2017 – 2019 President, Hong Kong Institute of Trade Mark Practitioners
2018 – 2019 Committee Member, International Trademark Association (INTA) Famous and Well Known Marks Committee (East Asia & Pacific Subcommittee)
2020 – 2021 Committee Member, International Trademark Association Bulletins Committee (Asia-Pacific Sub-Committee)
Since 2008 Committee Member, Asian Patent Attorneys Association (APAA) Designs Committee
Since 2015 Committee Member, MARQUES Emerging IP Rights Committee
Education
City University of Hong Kong
PCLL and LLB
External Publications
“Brand valuation in Hong Kong – top tips from the front line”, August 2021 for WTR
“Intellectual Property for Social Media Influencers“, August 2022 for Lexology
Notable Cases
- Assisting a high end jade jewellery company in identifying their IP protection Needs
- Assisting a startup antique watches and lifestyle products store in registering their trade name
- Assisting a craft beer company in defending a trade mark infringement and passing off claim initiated by another beer brewing company in Hong Kong trading under a generic name
What Others Say
WTR 1000 debutant Oldman, Li & Nie has been put firmly on the map, following the arrival of senior IP practitioner Benjamin Choi. The group prides itself in offering a one-stop, commercially savvy IP experience to its discerning clientele. With more than two decades of experience in the field of IP, Choi is recognised as one of the leading trademark lawyers in the city. Director Vera Sung is another name to note – her career as a dedicated IP lawyer has begun in 1998, with a focus on registration, prosecution, enforcement, portfolio management and passing-off actions for multinational companies.
– WTR 1000
Languages
English, Cantonese and Mandarin
Awards
- 2024 |
- 2023 |
- 2022 |
- 2021
The Legal 500 Asia Pacific
Recommended Lawyer in Intellectual Property in Hong Kong
The Legal 500 Asia Pacific
Recommended Lawyer in Intellectual Property in Hong Kong
Who’s Who Legal
Global and National Leader Trademarks – Mainland China & Hong Kong SAR
Thought Leader Trademarks – Mainland China & Hong Kong SAR
World Trademark Review 1000
Silver Tier Individual in Trade Mark Prosecution and Strategy in Hong Kong
Bronze Tier Individual in Enforcement and Litigation in Hong Kong
The Legal 500 Asia Pacific
Recommended Lawyer in Intellectual Property in Hong Kong
Who’s Who Legal
Global and National Leader Trademarks – Mainland China & Hong Kong SAR
Thought Leader Trademarks – Mainland China & Hong Kong SAR
World Trademark Review 1000
Silver Tier Individual in Trade Mark Prosecution and Strategy in Hong Kong
The IPR Gorilla
Top IP Managing Partner
Doyle’s Guide
Recommended Individual
Who’s Who Legal
Global and National Leader Trademarks – Mainland China & Hong Kong SAR
World Trademark Review 1000
Silver Tier Individual in Trade Mark Prosecution and Strategy in Hong Kong
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